Onwards · all clients · w/e {{ week.label }}

Portfolio

Client	Buyers this wk	To contact	Flags open	Block	Billed wk	Net CPL	Margin wk
{{ c.name }} ${{ c.price }} a lead · {{ c.owner }}	{{ c.delivered }}	{{ c.todo }}	{{ c.flags }}	{{ c.blockText }}	{{ c.billed }}	{{ c.cpl }}	{{ c.margin }}

Click a client to open their dashboard as they see it.

Week ending {{ week.label }} · from Ryan

w/e {{ week.label }}

Last buyer {{ lastLeadAgo }}

Right now

This week's return

{{ ledgerSummary }} · Export CSV

{{ c.label }}{{ c.arrow }}
▶{{ r.fullName }}	{{ r.biz }}	{{ r.when }}	{{ r.status }}	—	{{ r.blockCell }}	{{ r.phone }}	{{ r.email }}
Criteria met {{ t.label }} {{ r.criteriaLine }} {{ r.ocSource }} LinkedIn ↗ What they told us {{ a.q }}{{ a.a }} {{ r.source }} {{ r.matchHead }} {{ r.title }}{{ r.matchBody }} {{ r.domain }} ↗ Delivery trail {{ r.delivery }} {{ r.flagLeft }} left in the 48h window Under reviewwe reply within 1 business day 48h flag window closed

Showing {{ shownCount }} of {{ week.delivered }} delivered this week · outcomes sync from HubSpot every 15 min; anything you set here overrides it

Block & billing

You pay for buyers. Nothing else.

Block {{ block.number }} · opened {{ block.opened }}

{{ block.remaining }} buyers left of {{ block.size }}

{{ block.used }} delivered · {{ block.replaced }} replaced freeat {{ block.avgDay }} a day, closes ~{{ block.closes }}

Decision · before ~{{ block.closes }}

Block {{ block.next }} · {{ block.size }} buyers · ${{ block.cost }}

Charged to Visa ···4821 when the block opens · invoice emailed to Megan · change anytime before it opens

Every block so far

Leads past 50 in a block are free · 5 so far

Block	Opened → closed	Buyers a day	Delivered	Replaced free	Won so far	Invoice
Block {{ b.n }}	{{ b.span }}		{{ b.delivered }} of 50+{{ b.bonus }} free	{{ b.replaced }}	{{ b.won }}	{{ b.invoice }}

Funnels & ads · w/e {{ week.label }}

What's running, and where it leaks

{{ st.rate }} · {{ st.verdict }}

Verdicts compare each step with the benchmark we hold every funnel to. Counts are from our form and your CRM.

The creatives on test

Confidence against the 20 / 55 / 80 lines · below 20 gets cut, above 80 gets budget

Campaign{{ cp.name }}{{ cp.status }}

Ad set{{ as.name }}{{ as.audience }}

{{ c.hook }}

{{ c.verdict }}{{ c.score }}/100

{{ c.stats }}

Assets

Everything we've built for you. Yours to keep.

Source files included. If we ever part ways, this page is the handover.

{{ a.thumb }}

{{ a.meta }} · {{ a.updated }}

Onwards only · not visible to the client

Economics · w/e {{ week.label }}

Economics

Front end: {{ fe.name }} at ${{ fe.price }} · settled in Stripe

Media covered by front-end sales{{ fe.liqPct }}

Meta claimed vs what we counted

leads Meta reports

opt-ins on our domain

Meta over-claim

Client-side spend, CPL and liquidation per ad are shown on Funnels & ads while viewing as Onwards.

Weekly reports · reconciled every Monday

Eight weeks, in Ryan's words

Week ending {{ week.label }}

—{{ n }}

Written by Ryan · sent {{ week.sentFull }} · Download PDF

Settings & access

The terms you agreed to

What counts as a qualified buyer

Agreed at kickoff. Changes take effect next block.

Flag window: 48 hours from delivery. Unqualified, duplicate or unreachable leads are replaced free and never use the block.

What a lead is worth to you

Used for the estimated pipeline value. Won deals with a HubSpot amount use the real figure.

Average value of a lead A$

Who can see this

Delivery & reporting

Lead deliveryInstant · email + HubSpot

OutcomesHubSpot deal stage, every 15 min

Weekly reportMonday 8:00 AWST

Block alertsAt 10 leads remaining

Sent toMegan, Priya